A pure colour burst of pure colour. Pure pigments transform in an instant lip fusion. Full coverage in a weightless creamy texture for a couture satin look and bare lip feel.

Effortless glide for a high precision foolproof application in one swipe. Pure care high-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from Ourika community garden.

Up to 16H protection & comfort feel. Softer and smoother lips with each application. Pure Couture expertly curated 40 shades of couture in 4 colour families designed for every skin tone & attitude.

Packaging designed with sustainability at heart with refills available in YSL’s 4 muse shades: Rouge muse, nude muse, orange muse, and pink muse. Consumer test on 300 belt.