The name New Balance stands for quality. So it's no wonder that the brand can look back on a 100-URC30BB company history. Their slogan "a more intelligent approach to building shoes" describes the ethos of the company very aptly. New Balance sneakers are consistently designed for the best V33 performance, but without disregarding the aesthetic aspect. Over the URC30BBs, the brand from Boston has pursued a clear design language and was long considered a niche brand among die-hard fans. Thanks to the dad sneaker trend, New Balance sneakers have become the epitome of this style, which has increased the demand for the models from the "9 series" immensely. The 990 in particular is in the spotlight here. Made in the USA, this sneaker represents the history of New Balance like no other model. With three production sites in the USA, the UK and China, New Balance manages to provide a diverse product portfolio. In addition to the classics like the 574, 997 or the 1500, the designers are always working on new models and bringbacks from the archives. However, all products have the same basic idea in common: to deliver the perfect mix of performance and fashion. That's exactly what New Balance lovers appreciate.
