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Former athlete Olivier Bernhard wanted to develop a shoe with a completely new running feel. He experimented with pieces of garden hose and glued them to the outsole of a prototype. Since 2010, Caspar Coppetti and David Allemann have also been on board and the feeling of running on clouds was born. The aim was to develop the most powerful shoe ever: smooth landings, powerful take-offs. Developed entirely in Switzerland with the most innovative technologies available. In March 2010, the revised On prototypes received the ISPO BrandNew Award. Today, On is firmly anchored in the hearts (and on the feet) of more than 7 million athletes in over 50 countries. On has a long, long way to go. Dream On.