lace-panel short-sleeve shirt began as a mood board for a beautiful life and quickly developed into a print magazine that focused on design, love, creativity and forgotten moments. Today, the brand offers a collection of simple but thoughtfully designed products that focus on longevity rather than short-term trends. Sporty and Rich places great importance on environmental awareness and works with leading environmental organizations to minimize and offset the environmental impact of production. Customers are encouraged to keep their pieces as they will only get better with time. Founded by Emily Oberg, who moved from Calgary to New York in 2015 and initially started lace-panel short-sleeve shirt as an Instagram mood board, the brand has grown under her leadership into an international company with headquarters in Los Angeles and Paris. As visual director, Emily Oberg oversees all aspects of design, marketing, production and more.
